What Style of Window Do Consumers Want in 2026?

Beyond simply letting in light, today’s consumers expect windows to enhance architectural style, improve energy efficiency and support a more comfortable, connected lifestyle.

This article will highlight what consumers are looking for in windows in 2026, including the various design preferences shaping their choices.

Why Consumers Are Upgrading Their Windows

Energy Efficiency

While older windows often let heat escape in winter and allow excess heat to enter in summer, modern double- and triple-glazing, combined with advanced frame materials such as uPVC or aluminium, significantly reduce heat transfer.

This improved insulation helps maintain a consistent indoor temperature, lowering reliance on heating and cooling systems. This ultimately lowers homeowners’ energy bills. Energy-efficient windows also reduce carbon emissions, supporting sustainability goals while enhancing overall property performance.

Increase Safety and Security

Security is a growing concern for consumers, prompting many to consider upgrading their outdated windows with safer, more secure alternatives. This is because modern window designs include multi-point locking systems, reinforced frames and toughened or laminated glass for enhanced protection.

Advances in window technology make forced entry more difficult and provide greater peace of mind. Increased protection not only safeguards belongings but also adds reassurance and potential value to the property.

Enhance Home Comforts

Thanks to modern glazing, outside noise doesn’t have to be part of your daily life. Many homeowners are upgrading their windows to enjoy a quieter, more peaceful home, especially if they live near busy roads or in built-up areas.

New window designs also make a real difference during those sticky British summer days, helping fresh air circulate more easily through the house. Together, noise reduction and controlled ventilation create a more comfortable living environment year-round.

Aesthetically Versatile

Modern window manufacturing offers greater design versatility than ever before. Frames are available in a wide range of colours, finishes and woodgrain effects to suit both traditional and contemporary homes.

In addition, slimmer profiles maximise natural light, while custom glazing patterns and decorative hardware add distinctive touches. This flexibility enables upgrades that enhance kerb appeal and interior aesthetics while maintaining high performance and efficiency standards.

Minimise Maintenance

Traditional timber windows need regular sanding, painting and treatment to protect them from rot and weather damage. In comparison, modern materials such as uPVC and powder-coated aluminium are strong, durable, and resistant to warping, corrosion, and fading.

They require very little upkeep, and their long lifespan helps reduce repair and replacement costs. Ultimately, consumers are increasingly choosing low-maintenance solutions, for they provide dependable, long-lasting performance without the need for constant care or upkeep.

uPVC Window Options:

Casement Windows

Casement windows are a popular choice, for they’re hinged at the side or top and open outward, allowing plenty of fresh air into the home. When closed, they form a tight seal, improving energy efficiency and security.

These windows with high thermal efficiency suit many property types, from modern new builds to traditional homes. With a range of colours and glazing options available, they offer design flexibility.

Bay and Bow Windows

Bay and bow windows extend outward from the wall, creating more space inside and allowing extra natural light to enter. Bay windows usually have three panels, while bow windows feature four or more to create a curved look.

Both styles are characteristic, which can improve kerb appeal and increase property value. When made with uPVC and energy-efficient glazing, they combine style with good insulation.

Flush Sash Windows

uPVC flush sash windows combine classic, traditional styling with modern levels of performance and durability. Their design sits neatly within the frame, creating a smooth, streamlined appearance and a refined, tidy finish. They are especially popular in period homes and conservation areas, but also suit modern properties.

Tilt and Turn Windows

Tilt and turn windows are known for their flexibility. They tilt inward at the top to allow controlled ventilation or open fully to facilitate easy cleaning and increased airflow, making them well-suited for use as safe, accessible fire escape windows.

This makes them especially suitable for flats and upper-floor rooms. Due to their strong seals, their design improves security and weather protection.

Sliding Sash Windows

Sliding sash windows open vertically, keeping their timeless, traditional appearance. Modern uPVC versions offer improved security, smooth operation and energy-efficient glazing, making them ideal for townhouses and heritage properties.

While many favour traditional timber frames, timber can be costly and high-maintenance. Liniar’s Flush Sash windows replicate the authentic timber look with mechanically joined frames and can be foiled in wood effects or modern finishes, combining classic style with modern performance.

Government Grants for New and Replacement Windows

In the UK, government schemes can help fund energy-efficient upgrades, such as double- or triple-glazing, to help cut bills and emissions. Schemes such as ECO4 and Warm Homes: Local Grant offer financial support to eligible low-income households for window improvements.

In Scotland, the Home Energy Scotland Grant and Loan provides interest-free loans for glazing upgrades. Wales and Northern Ireland also have loan or grant-style programmes tied to energy efficiency. Eligibility is usually based on income, benefits and property energy performance.

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