A well-designed exterior for your business can set the tone for what’s inside, attracting foot traffic, creating a welcoming atmosphere, and even boosting your company’s credibility.
This article will explore exterior design ideas to help you improve the functionality of your business entrance and make it a powerful marketing tool that leaves a lasting positive impression.
First Impression
Guests will form an opinion about your business within seconds of seeing your entrance. They will look for a welcoming, well-lit, clean and thoughtfully organised space. The design should be a balance between vibrant energy and minimalist elegance while seamlessly highlighting elements of a distinctive and memorable brand identity.
By exceeding first impression expectations, you’ll establish trust, inspire confidence and encourage meaningful engagement with potential customers.
Our Marketing Strategist, Thom, adds, “Your business frontage serves as the initial impression customers receive of your brand. Leverage it to your advantage and make it unforgettable- it’s your chance to stand out. Choosing distinctive features that aren’t typically found elsewhere can put your entrance in its own lane and differentiate you from the competition.”
Install a New Front Door
The front door is the focal point of any business entrance, serving both functional and aesthetic purposes. Not only does it have to be robust, but it also has to convey a message of professionalism, be welcoming and be sleek in style.
Upgrading to a solid core composition front door offers the perfect combination of durability, security and style. Its high-quality hardware, such as handles and locks, is ideal for high-traffic areas. Due to its versatility in aesthetics, this type of door can support various finishes, seamlessly integrating with your window choices for a cohesive look.
Beyond aesthetics, solid core doors can improve security, prevent unauthorised access, and withstand harsh weather conditions due to their multi-layered light hardwood and cool skin PVC skins, providing long-lasting performance.
Upgrade Windows
Windows are an essential component of a business’s exterior aesthetic and functionality. They can create an inviting and open ambience and help a business showcase its products, brand, and promotions.
If you plan to install new windows, consider upgrading to casement windows to enhance your commercial exterior’s functionality and aesthetic appeal. These windows offer a sleek and timeless design and provide cutting-edge multi-chambered profile technology to ensure energy efficiency, helping to lower energy bills and ultimately reducing the business’s carbon footprint.
The components of uPVC casement windows are also recyclable at the end of their lifespan, contributing further to your brand’s sustainable goals. Additionally, casement windows are versatile in style and can be customised with various finishes and colours to align seamlessly with your business’s branding. Their advanced locking mechanisms also deliver enhanced security, making them a practical and stylish investment.
Leverage Branding
Enhance your business entrance by integrating your logo, colours, distinctive design elements and promotions that reflect your brand identity to create a lasting impression on customers and showcase your professionalism. Here are several methods that can help to craft a bold and distinctive entrance.
Sandblasting
Sandblasting is a versatile technique that can help your businesses achieve a polished and professional appearance while subtly leveraging branding. This innovative technique is ideal for storefront windows, glazed doors or plaques, ensuring your branding remains visible while blending seamlessly with your overall exterior design. Its long-lasting nature also minimises maintenance, making it a cost-effective choice.
Our Glass Manager, Sav, highlights the impact of sandblasting in transforming exteriors: “Sandblasting is a great choice for businesses aiming to boost their visual appeal. Consider sandblasting the glass to display your product range or communicate your achievements and certifications on your frontage. This can create a polished exterior design while also effectively delivering important information to customers, both existing and potential. “
Vinyl Decals
Made from durable, weather-resistant materials, vinyl decals offer vibrant, high-resolution designs that are easy to apply and remove on windows. They allow for creative freedom, accommodating various sizes, colours and shapes to align with your business’s branding.
Additionally, they can be updated or replaced quickly, making them ideal for seasonal promotions or rebranding efforts. Vinyl decals not only enhance visual appeal but also provide privacy without sacrificing natural light, creating an inviting and professional atmosphere for customers and passersby.
Backlit Signage
Backlit signage is a striking way to showcase your brand. It ensures visibility day and night, helping your business stand out from the competition. Illuminated by energy-efficient LEDs, backlit signs can highlight your business name, logo or tagline with a modern and professional aesthetic. With customisable designs and materials, backlit signs can align with your brand’s identity while serving as a focal point for your exterior.
Laser Etching
Laser etching is a precise and sophisticated technique for designing logos on glass, ideal for creating a timeless and elegant entrance. This method uses laser technology to engrave the logo into the surface of the glass, resulting in a clean, frosted, detailed design. Unlike vinyl decals, laser-etched logos are permanent.
They’re also resistant to wear, ensuring they maintain their quality over time. This technique is particularly well-suited if you’re looking for a subtle yet impactful branding element, for it can enhance the glass entrance with a refined aesthetic while conveying a sense of professionalism and attention to detail.
Maintain Minimalism
Focusing on simplicity and eliminating clutter can create an inviting and professional appearance that enhances your brand’s appeal. Consider incorporating subtle elements like strategically placed planters to avoid a stark or overly plain look. Choose window frame colours and door hardware that harmonise with the building’s architectural design to add warmth and character.
If you want to improve your business entrance or have a project for another company, Future Products has a wide range of windows and doors that will make a great first impression. Contact us today to find out more.
